We recommend only taking the AI reply for inspiration and still adding your voice to the comment. The cherry on top: With AI replies, we generate drafts for your comment as thought starters. You can monitor for an unlimited amount of semantic and exact keywords and receive the results in our web app or straight into your inbox. The psychology is easy: If you have domain authority and help them, they will likely assume that your DevTool will help them too.Įagle Eye comes with support for GitHub, Twitter, Reddit, DEV, HackerNews, Medium, Stack Overflow, YouTube, ProductHunt, Kaggle, and Hashnode. If you demonstrate expertise, developers will get curious and check out your profile, learning more about your DevTool. Eagle Eye continuously monitors 10+ developer-focused platforms and generates a personalized feed for you to jump into discussions and add value. With Eagle Eye, we’re introducing another Growth app that lets you discover and engage with the most relevant content in your developer niche. One of the most effective ways to do this is to spot content related to your DevTool and insert yourself in the conversation. What does work well is building relationships with developers based on common interests. Therefore, ads, whitepapers, or cold emails have notoriously low conversion rates. They don't like to be sold to, are active on specific social platforms, and trust their peers more than anything else.
Developers don't respond well to traditional marketing. However, starting and growing developer communities around your DevTool is hard work. It’s where developers explore new products, ask questions to peers, and make buying decisions. It’s safe to say that communities are the lifeline of the developer world. 90% of developers visit online communities to get help when they are stuck (Stack Overflow, 2020).